Ford pays US 19.2 million for false advertising claims

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WASHINGTON – Ford Motor Company will pay 19.2 million to settle allegations of falsely advertising the real-world fuel economy and payload capacity for some hybrid and pickup trucks, the Iowa Attorney General’s Office said Tuesday.

Multi-State Settlement covers 2013-2014 C-Max Hybrid and 2011-2014 Super Type Pickup. In 2013, Ford downgraded its C-Max hybrid advertising fuel economy rating to seven miles per gallon and sent owners a check for $ 550 for the difference in fuel costs.

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“Over the years, Ford has advertised impressive fuel economy and payload capabilities for its cars and trucks,” said Iowa Attorney General Tom Miller. “Unfortunately, these figures were not based on reality, leaving customers with vehicles that did not meet their standards.”

Settlements, including 40 states and the District of Columbia, prohibit Ford from making false or misleading claims about the estimated fuel economy or the payload capacity of new motor vehicles. Ford did not admit the mistake.

Ford said it was satisfied that the issue had been “closed without a judicial inquiry into the misconduct.” We have worked with states to address their concerns and limit additional investigative costs and legal costs for all parties to the process. “

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Ford misrepresented that distance consumers could drive in a gas tank, insisted that driving style would not affect the real-world fuel economy of vehicles and demanded a higher real-world fuel economy than other hybrids, said Matthew, Attorney General of New Jersey in charge.

Platkin says Ford runs a deceptive ad called “Hybrid Games”, which is described as an Olympic sport that surpassed the Toyota Prius in a series of videos featuring the Ford C-Max. Toyota declined to comment.

The states allege that Ford used a fraudulent method to restore “best of class” payload power after surpassing other truck Ford.

“While calculating the maximum payload capacity of his vehicle, the investigation found that Ford employed a truck configuration that was not actually intended to be sold to individual buyers – that excluded standard items such as spare wheels, tires and jacks, radios and hubs from the console (which Was replaced by a mini-console), ‚ÄĚsays Platkin.

As a result, “Ford was able to add extra pounds to the most advertised payload capacity of its Super Duty truck – enough for Ford to reclaim the ‘best-in-class’ title for payload.”

In 2021, Ford recalled about 12,000 2020 F-350 trucks because their payload standards were incorrect. The automaker says a survey found that they were overweight by 78 to 900 pounds. (Reporting by David Shepardsson; Editing by David Gregorio)

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