Amazon PPC ads are an integral part of any Amazon marketing strategy.
While Amazon SEO helps build your brand presence, search rankings, and success over time, Amazon advertising can help boost initial sales of new products and fight competitors.
If your business lacks time, resources or skills, an Amazon management agency can help manage these tasks. The most effective marketing plan uses a combination of both, but for now, this article outlines the best practices for setting up a successful Amazon advertising campaign.
7 Easy Steps to Creating an Effective Amazon PPC Ad
To set up a PPC ad, you must create a campaign Each campaign will use one type of ad and allow you to tailor it to your business goals. For example, during set-up, one can manage ad groups, budgets, dates, and themes to determine the purpose of an ad. The main types of Amazon advertising include sponsored products, sponsored brands, sponsored displays, and stores.
Choose the name of a useful campaign
To prove your campaign in the future, choose a campaign name that is easy to remember and will help set you apart from future ads. You may want to avoid generic names and come up with a descriptive headline that describes the purpose of the ad. For example, you can include the name of the product you’re promoting or the product categories you’re targeting. It can also help improve data organization when you come back to evaluate the progress of various ads.
Set a monthly and daily budget
Setting a monthly budget for sponsored products and exhibits is essential. Since you pay only when someone clicks on your ad, costs can skyrocket. For example, if you set your daily limit at £ 25, after just 2 weeks, your advertising costs will become £ 350. Think carefully about what budget you have set. Setting these limits prevents you from exceeding your allocated costs.
In addition, you need to choose a budget that will bring sales and results. For example, in each campaign, you can set up multiple ad groups and target multiple keywords. You need to set a separate budget for each keyword. Determines the number of clicks per day by setting daily budgets and keyword bids. For example, a daily ad cost of £ 10 and a keyword bid of 1 will only generate 10 clicks per day on that ad (if the bid is worth 1). An organization is experienced with all these variables and knows how to find a happy medium that makes the most of your PPC promotion. This process can be confusing for many newcomers, so it is important to consider whether you will benefit from outsourcing some Amazon marketing work and an Amazon agency managing your advertising efforts.
Always set a deadline for campaigns
Don’t keep the campaign open without a deadline; Otherwise, you can burn faster through your allocated advertising budget. With so many marketing tasks to manage, it’s easy to forget to finish a campaign manually. Setting a date for the end of the campaign is also important as it can improve the way you compare your data. Remember, you can always increase the campaign by changing the deadline.
Choose between manual or automatic targeting
If this is your first campaign, automatic targeting is the easiest way to set up an ad. That said, if you choose this option, you must optimize your product listing for Amazon SEO. To create automated keywords, Amazon will pull terms from your product titles, bullet points, and descriptions; Therefore, previous SEO research and keyword optimization are required.
On the other hand, PPC campaigns using manual targeting can see better results if you have done the right keyword research. Manual setup gives you more control over marketing so you can make your ad more beautiful Manual targeting lets you choose which keywords or products your ad targets For example, keyword targeting will show your product to people searching for relevant keywords. On the other hand, product targeting shows your product in similar product detail pages.
This is where many businesses decide to hire an Amazon advertising agency to conduct their PPC campaigns. An Amazon agency has access to professional software and resources for conducting in-depth keyword research. Doing so will ensure that your ad targets the right consumers, such as those who intend to buy your product.
Select a product for each campaign
Select only one product to promote. If selected items have variations, such as color or size, you can create multiple ad groups within a campaign. This allows you to target different keywords for different variations. Also, creating a focused campaign makes it easy to analyze your data and determine which advertising methods work best.
Choose keywords that fit your budget
Again, it’s important to consider your budget when bidding for keywords in your niche. Low-traffic keywords don’t have as much bidding competition as high-demand search terms This makes it easier to win auctions at lower prices. To get the most out of your advertising, an Amazon advertising agency like nuoptima.com can help you choose the right keywords with a high enough search demand that they still generate results but can’t influence your ad.
Learn the differences between bidding strategies
The Sponsored Product Campaign gives you the option to choose between 3 bidding strategies. Successful Amazon sellers understand the differences between each type and choose the most suitable option for their business goals.
Dynamic Bid (Down Only)
Amazon will lower your set bid in real-time if it determines that the search purchase intent is low. As a result, you save money on clicks that are unlikely to convert into sales.
Dynamic bid (up and down)
As with previous options, Amazon adjusts your bids in real-time. If the searcher is less likely to purchase, your bid will decrease. However, up and down dynamic bids also increase for clicks that are more likely to convert into sales.
Amazon uses your exact bid and any combination you set manually, but it won’t change in real-time.
Amazon PPC campaigns are a great way to stay ahead of your competition, get new products in front of potential customers, and increase sales. However, the way you set up an ad determines its success. Nuoptima, an Amazon advertising agency, has a team of experts who have many years of experience building the Amazon brand With their expertise, they conduct thorough keyword research, manage budgets, optimize PPC ads with keywords and appropriate copy, and use the best bidding strategies for your niche.
Integrating PPC ads into your Amazon marketing strategy improves product visibility and complements your growth efforts by fighting competitors.