MasterCard launches facial-recognition rollout with retailers

Mastercard Inc. Has begun testing a biometric payment system for brick-and-mortar stores using face recognition instead of a non-contact card, smartphone or commemorative PIN.

The company says its biometric checkout program will allow a buyer to scan their face using a retailer’s smartphone app and assign their resemblance to a bank card stored in a file. The technology is comparable to Apple Inc.’s iPhone using FaceID to approve payments or unlock a device.

Ajay Valla, president of MasterCard Cyber ​​and Intelligence, said in an interview, “When the epidemic happened, we saw that everyone went digital and consumers embraced new technology.” “In fact, customers all over the world wanted it from us for shopping, for their retail experience.”

MasterCard said in a statement that a pilot program has been launched this week in five St. March supermarkets in Sao Paulo, Brazil.

Stores will use an app created by Brazilian startup Pageface, one of the small businesses that MasterCard promotes as part of its StartPath engagement program.

In terms of hardware, Mastercard NEC Corp. And Fujitsu General Ltd. Is working with companies, with plans to launch internationally soon.

“We have aligned the Middle East and Africa, Asia and Latin America,” said Nellie Kleinf, senior vice president of product innovation at MasterCard, in an interview.

“We’re really looking forward to bringing this solution everywhere.”

More features that could use this technology are being worked on, he said. Age verification for buying limited store items “is actually one that we’re starting to explore and one that we’re really excited about,” he said.

Facial recognition is one of the many technologies tested by retailers, banks and payment agencies to eliminate cash and reduce fraud.

Amazon.com Inc. has a system that uses in-store cameras to track what buyers put in a basket and charge them to exit physical stores in the United States and the United Kingdom. It has gained interest from J Sainsbury Plc in the UK, which has installed it in a trial store and is also using it in a cafকে in New York at Starbucks Corp.

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