Moshe Peretz, a young entrepreneur from McIntosh City, Michigan, is launching a new line of eco-friendly beauty products for men.
He is also one of the most notorious musicians in the state of Wolverine, having traveled with various backing bands over the past decade and a half.
During his formative years, Moses developed a variety of interests. She credits a family road trip in Tennessee for giving birth to two emotions that have so far defined her life; Music and travel. Since he left his home state of Michigan for the first time, Moshe Peretz was fascinated by the sights, sounds and smells of the American heartland and was determined to devote his life to exploring the country as much as possible. To date, he has fulfilled that promise to himself, visiting each of the following 48 states, as well as parts of Canada and Mexico. While on the same vacation in Tennessee, Moshe and his family visited the Grand Ole Apre in Nashville, which aroused admiration for American country and Western music, and Graceland in Memphis, which ignited his lifelong passion for Elvis Presley, Rockbilly music and rock. And roll in general.
In high school, Moses started a garage band that played mostly rockbilly and country music. The band has been dubbed ‘Mcinao’ in honor of its hometown and has achieved a degree of regional success. Predicting this success, he and his bandmates hit the nightclub circuit in the state in the evening and on the weekends. While on tour, Moses picked up a button to commemorate their game in each city, sticking them on the same jean jacket he wore during each performance. As time went on, this jean jacket gained a moderate amount of fame in its own right, became synonymous with the band, and its owner earned the nickname ‘Michigan’ Moshe Peretz.
When he was an adult, Moses enrolled at Michigan State University studying business. Still playing nightclub gigs in Michigan and neighboring states whenever his school schedule allows, Moses soon develops another passion; That food. Even today, preferring the word ‘epicurian’ to ‘gurmand’ or more commonly ‘foodie’, Moses takes great pleasure in sampling authentic local food wherever he finds himself during his travels. His favorite foods are black catfish, cheesy grits, cornbread, clam chowder and collard greens.
A few years ago, ‘Michigan’ Moshe Peretz came up with the idea of creating his own line of men’s beauty products, inspired by the success of female musicians who have already done so. Now ready to unveil his brand to the public, Moses aims to start a trend for male musicians to not only support the line of beauty products, but also own companies that produce them directly.
What do you currently do in your company?
The company is still in its infancy, so at the moment I sort of everything. As the company grows, I plan to hire some people to help me, starting with an accountant. Although I have a degree in business, and I can read spreadsheets and crunch numbers, it doesn’t excite me in the same way as product development and marketing. I would rather hand over the accounting to someone else.
What was the inspiration behind your business?
I would say that Elvis Presley and Rihanna were equal parts of inspiration. Elvis was more of a trailblazer than just rock and roll music. He was one of the first celebrities to realize the possibility of associating his name with merchandise. Although she did not go so far as to create a line of beauty products. That’s where Rihanna inspired me. I found myself in a drugstore about four years ago, and I couldn’t help but notice that Ri-ri had its own cosmetic line — one he didn’t approve of, owned by him! I went home and did some research on the subject, and found that he had earned just as much as he did from selling music and concert tickets, if not more! That’s when I had the idea to start my own beauty product line for men. I thought, if women musicians can, why can’t men?
What defines the way you do business?
I work hard, I treat people fairly and I always try to keep things interesting.
What can you share in being productive?
I’m sure a lot of traders do it but don’t own it, but when I’m tired in the middle of the day, I take a little nap. It’s not every day, and it’s never more than an hour, but I find that when I get a little sleep, I wake up fresh and ready to start my endeavor with a new mind. I usually call it ‘disco nap’ or ‘siesta’.
Say a long-term goal in your career.
In ten years, I want my products to be available throughout the United States.
What would you say to your little self?
Would it be unreasonable to quote Journey? “Don’t stop believing!” I will tell my younger person that dreams can come true through enough hard work, pursuit and luck. I would also tell young Moses to always have confidence in your own abilities.
What are some of your favorite things outside of work?
I love to play live music whenever my schedule allows. Honestly, I don’t think it’s something I’ll ever stop doing, even if it’s once a month or more. Rockbilly or country and a few instruments of Western music filled me with joy. Other than that, I like to travel and try new kinds of food wherever I go. Music, travel, and food — I think I’m an easy person to please.
How would your colleagues describe you?
I think my friends and colleagues will describe me as optimistic, strong and quite calm. I hope they also describe me as worthy — both in business and in music.
Who has been a role model for you and why?
I am always looking at my father. He quit his job as an accountant for a large company for more than thirty years and never went crazy. I’ve always wondered that. He did this to make sure his family never wanted food, shelter or education. I don’t think I’ll be able to do it personally. In a way, she gave up all the dreams she had so that her children could realize them. And with the launch of my new brand, I’m not planning to disappoint him in that regard.
What is one piece of advice that you have never forgotten?
“Never forget who you are.” Believe it or not, I heard that advice in 2014 after setting up a nightclub in Saginaw. I tried to integrate electronic devices in my acting to give things a more modern and dance-y feel, but the experiment failed. At the end of the show I stayed for a beer, and someone who had seen the performance came up to me at the bar. Turns out he was a big fan of country and western music as well as rockbilly music and he watched a few of my sets over the years. He said he enjoyed them, but my new word did not suit me at all. That’s when he said, “Never forget who you are.” I always remember that moment.
What can you keep up with some of the most influential books you’ve read and / or the websites you recommend?
Two autobiographies immediately spring to mind. The first is Cash By Johnny Cash, and is second Miles By Miles Davis. These books describe the lives of two of the most fascinating musicians produced in America.
What advice would you give to aspirants to succeed in your case?
Never give up. It’s clich, but the great truth is often.