You can increase your website’s rank by increasing the number of high-quality web pages linked to your pages.
The more people recommend your site through external links to their website, the more reliable search engines consider your site. Combined with strong technical SEO, effective content and good user experience, link building is more effective and long lasting.
Mistakes are a normal part of link building. Your efforts can damage your SEO ranking. Below are some of the most common mistakes made when working on link building. Avoid them at all costs.
Not creating linkable content
The link is useful in terms of audience development. Securing a link to another website gives visitors direct access to your website. The foundation for good content link building. If your link building campaign is declining, the explanation is that you are not creating content that earns backlinks. Think about who you are reaching and create valuable content If your content doesn’t strike a chord, you waste valuable resources.
Extensive topics are covered the most, so if you want to uniquely choose your content, cover more specific topics. Your topic begins with answers to some of the limiting questions, such as:
- Are you interested in being a writer?
- Do you think your target customers are interested?
- What information can you get about the subject?
To create content that readers and sources will like and appreciate, you should:
- Cite reliable sources
- Share research that benefits your art and audience
- Create an easily digestible layout (e.g., use bullet lists for easy scanning)
- Use videos, pictures, etc.
Examples of linkable resources include but are not limited to ebooks, podcasts, detailed infographics, tutorials, white papers, and case studies.
Using city names in anchor text
Looking for something nearby – a restaurant, a gas station, or a bookstore – is one of the most common searches people make online, according to Cedars experts. It is estimated that 46% of all Google searches consist of users searching for local information. So, ignoring local SEO is not a good idea. While it pays to include geo-targeting in your link building strategy, using city names in anchor texts is not a good idea.
Google will use your IP address or the actual address of your site to determine which areas your business is targeting. The point is, you can rank for some keywords without mentioning the city. Google’s algorithm will understand that you are in that city and will include you in local search results. If possible, try to optimize without using a city name. If your content seems unnatural, it will turn off viewers.
Get links from pages with poor social share
You may have backlinks from many sources and it is best to analyze them. The quality of the link is more important than the number of backlinks. A quality backlink is relevant to the topic, and has a lot of social share in the web resource. Since the creation of social media, Google has adopted social signals as a ranking factor. Linking to websites without any social shares does not add any SEO value.
Good backlinks show Google that your website has authority. The quality of the content that is widely shared creates numerous links. Shares on Facebook, Twitter, Google+ and more. When you are writing guest posts, try to get as much social share as possible. There are several tools that you can use, such as Ahrefs or Moz, but you can check the quality of the backlinks yourself.
Writing a 500-word guest post
While digital marketing of 500-word guest posts has its rightful place, its importance has diminished. Don’t look at this length as a guide. Longer posts (1000 words or more) rank more easily. Less something will drag down your website. You write articles with their depth or meaning. Writing a few 1000-word blog posts a week takes great effort, but that’s how it works today.
Articles with more words gain more backlinks and social media shares because they offer exceptional value. Try to notice more than 1200 words. If you’re used to writing short guest posts, the idea of writing a 1000-word article may seem daunting. This can take 3 to 4 hours or more. If you want to become a writer fast, keep in mind the following tips:
- Conduct research before you start writing
- List the main points of your article
- Eliminate confusion by turning off phone notifications
- Draft your writing
It’s not all about hitting the word count. If the content and quality are too poor, the guest post is not worthy of ranking.
There is no right or wrong way to write. Each person interacts with the creative process differently. Nevertheless, there are ways for readers to create digestible and valuable content Here are some suggestions to consider:
- Write well-organized, coherent paragraphs
- Create a simple, conversational tone in your writing
- Add visual content to break up long sections of text
Most importantly, be communicative. People like articles that don’t seem to be written by gurus. Use compression, speak directly to the reader, and avoid bloated words. Your passive writing should also be omitted, which tends to confuse readers.
Since you’re investing time and money in creating and publishing content pieces, make sure they’re distributed smartly. It is recommended to outsource link building. By hiring link building services, you can get fast results. Link building is a full-time job. To achieve the desired results, you need a digital agency with the right experience and skills.
Targeting key phrases on the homepage
Users create key phrases for their search queries. Use key phrases in your anchor text for links to your internal pages, not the homepage. For the homepage, you should use a brand name or a nude URL. Your message becomes more refined, so there is a greater chance of conversion When someone searches your company, they are directed to the homepage after clicking. Your homepage will be relatively simple as you build brand authority with search engines.
Optimizing your website is not at all complicated when you are looking for relevant keywords and creating keyword-centric content. In an effort to build your link, use primarily branded anchor text for the homepage.